So they’re eager to hear from Twitch Partners about brands, merch, and their recommendations. Twitch viewers have a relationship with their favorite streamers built on trust and access. How Can Twitch Streamers Use Affiliate MarketingĪudience interaction via live chat is one of the defining factors that sets Twitch apart, so a hands-on, personalized approach to affiliate marketing is most effective for this platform. The Twitch audience can expect to see its favorite influencers working with brands and companies. If the platform grows on the same trajectory, the top Twitch streamers will have ever-increasing opportunities to make money as affiliates. Last year, Twitch saw 1 trillion minutes watched, 30 million daily active users, and over 7 million unique streamers go live every month, which is good news for anyone with a Twitch affiliate program.Īs subscribers and activity increase, affiliate marketing is a way for qualified streamers to earn revenue for the time they invest in creating engaging, high-quality videos for their audience. Why Twitch Influencers Should Consider Affiliate Marketing While the Twitch community is still predominantly younger viewers and focused on the gaming industry, live streaming videos are a great way to showcase various talents and build social networks. Twitch streamers gained viewers based on their ability, insider tips, or because they had engaging and entertaining personalities. In the beginning, Twitch channels were focused on video games and eSports. Since then, this platform has dramatically increased in popularity.
Twitch launched in 2011 and was acquired by Amazon in 2014. Twitch is an interactive live video streaming social media platform. As Twitch grows, affiliate marketers can gain a competitive edge by diving into this platform and investing in affiliate programs with up-and-coming influencers. Content creators in various niches are jumping on board to become Twitch streamers. If you think Twitch influencer affiliate marketing is only for video games, think again.
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